Products & Services

Theater Marketing

Cinema advertising slides

Cinema advertising slides are screened during the preshow and consist of trivia and pop-up quizzes from popular movies, digital advertising messages, and the theatre's own content. Ads appear on-screen for approximately 10 seconds, preceding every movie on all screens in each theatre.

Every day each ad is featured at least three times during the preshow, and multiple creative executions can run within the same preshow. Slides run in front of all films and must be all-ratings appropriate. Cinema Slides are sold on a national, regional and local basis and can be geographically targeted to promote specific retail locations and offers.

Lobby promotions

Cinesoft offers integrated marketing opportunities that allow advertisers to extend in-cinema campaigns through customizable elements that reach consumers throughout their entire movie-going experience.

Cinesoft’s Corporate Sales division works to develop multi-tiered, customized, integrated solutions to help advertisers meet marketing objectives that build upon their cinema advertising for maximum brand exposure.

Recent research has shown that 92% of moviegoers notice posters and displays in the lobby. From box office handouts, branded popcorn bags and soda cups – to bold lobby banners and 3-D ceiling danglers, Cinesoft offers your brand a broad spectrum of integrated promotional opportunities that reach customers throughout their entire movie-going experience.

Cinesoft will work with you to extend your brand's awareness on-screen and at various touch-points throughout the theatre. The following possibilities can give you and idea of how off-the-shelf and custom integrated marketing opportunities can work for your brand.

Box Office Handouts

Product literature, samples, game pieces, coupons, premiums etc. can be distributed at the time of ticket purchase or pick up.

Standees

Standing cutouts placed at the concession stand or box office where moviegoers interact before the movie.

Counter Cards

Smaller cutouts placed at the concession stand or box office where moviegoers interact before the movie.

3-D Ceiling Danglers

Eye-catching signage with a unique 3-D design.

Lobby Banners

Attractive hanging banners make a bold statement throughout the theatre. An overwhelming 92% of movie-goers take notice of lobby posters and displays

Popcorn Bags

Printed snack sacks put your message in the hands of your consumer and can even carry uniquely placed peel-off game pieces, coupons or product samples.

Soda Cups

Printed cups extend your brand messaging with every sip.

Kids Packs

Concession fun packs include a branded soft drink and popcorn bag in a printed cardboard tray. Especially attractive to younger audiences.

Posters

Movie posters give your product top billing.

Theatre-based Contests and Sweepstakes

Custom contests or sweepstakes can be developed based on your brand's objectives.

Vehicle Displays

Vehicle being placed outside of theater or in vicinity of entrance or inside of theater lobby.

Lobby Demos

Live, physical demonstration of your product within the lobby area of a theater.

Plasma Screens

Prominently displayed high-definition plasma screens in highly trafficked movie-theater lobby.

Now playing at a theater near you: the Cinesoft Digital Preshow.

Cinesoft has revived the great tradition of pre-feature entertainment programming.

Content segments consist of a variety of behind-the-scenes looks at film and TV programming, world premiere music videos and branded entertainment pieces. Advertisers and content partners provide this entertainment-driven material which is seamlessly blended with Cinesoft-produced content to create an attractive 20-minute show that’s become part of the moviegoing experience.

Unique advertising opportunities.

Cinesoft’s Digital Preshow offers a variety of brand-building opportunities for advertisers:

  • Long-form content segments give you more time to reach and engage consumers with your messaging

  • Product integration through content or hosted segments enable you to creatively highlight key product/brand attributes

  • Sponsorship of show segments, music, trivia or the entire preshow gives you valuable brand presence in front of an attentive audience

  • Traditional slide and spot advertising allows you to run existing creative on the big screen In top markets nationwide.

A hit among moviegoers.

Consumers giveCinesoft’s Digital Preshow high marks, achieving 94% receptivity levels, with even higher praise from young adults and teens. Among moviegoers with a preference, Cinesoft is preferred to competitor Preshows by a ratio of 5-to-1.